Folio magazine reported this headline this week: Consumer Magazine Ad Revenue Hits $19.38 billion Through November.
Here is its report: “Total magazine rate card reported ad revenue jumped 11.5 percent to $2.31 billion in November 2004 over the same period last year, according to the latest numbers released by Publishers Information Bureau. Ad pages posted a modest increase, up 3.8 percent to 24,995.8.
“Through November, year-to-date rate-card reported ad revenue rose 10.5 percent to $19.38 billion. Seven of the 12 major ad categories tracked by PIB posted revenue and page increases in November, including Financial, Automotive and Insurance and Real Estate, which has enjoyed nine straight months of growth.”