Poynter has a good story that looks at how REI transitioned from using a traditional catalog to publishing a magazine called Uncommon Path. As the article points out, this “uncommon path” of producing a magazine may actually becoming more common as corporate marketers continue to […]
I think this will be a very interesting and entertaining documentary, coming to Netflix later this month: Inside Bill’s Brain: Decoding Bill Gates.
Retailers and brands are finding new value in an “old” medium. Kayleigh Barber has an interesting look at the value of print in Folio. Magazines cast a wider net for new audience and build deeper relationships with their readers, she writes. Brands such as Callaway […]
I think this is a great piece of content marketing by Birkenstock. On their site, Birkenstock has included profile videos of unique personalities, who happen to enjoy the brand’s footwear. It humanizes the brand and makes that connection with the consumer. Here is a favorite: Professor […]
During the first five months of 2019, journalism job losses have been the worst in more than a decade, according to data recently compiled by Challenger, Gray & Christmas Inc. In the wake of the 2008 financial crisis, the industry shed 7, 914 jobs during the […]
Have you ever had a book completely change your mind on an important issue? This Guardian article features several prominent thinkers who speak about the books that influenced their thinking enough to change their minds. Here is one featured response: Jessie Burton, author of The Restless […]
This sweet video shows why the world’s best mathematicians are hoarding what they believe to be the world’s best chalk: Hagoromo, from Japan. But now it’s becoming hard to find.
