Bob Woodward, well-known journalist who broke the Watergate scandal, has published his latest book looking at the inner workings of the presidency. Woodward has covered nine administrations, but he has “never encountered a president like President Trump,” according to his interview with Terry Gross. Fear: […]
Matthew Philpotts tackles the question of what makes a great editor in his article at Eurozine. In it, he not only looks at the individual skills but also the “strong editorial collectivity and social conditions favourable to publishing.” It’s a great read. Philpotts offers seven […]
"Marketers are still struggling to generate and to prove sales results in an increasingly omnichannel world."
What’s the common quip about advertising and marketing? “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” To tell you how long troubles of measuring marketing’s ROI have been around, that quote has been attributed to John Wanamaker (1838-1922) […]
Harvard professor and experimental psychologist Steven Pinker has been a favorite author of mine ever since I read his wonderful book The Blank Slate, which looks at our views of human nature, and how misconceptions can distort our understanding of violence, politics and justice. His new […]
Print still has its place in today’s media marketplace. This recent story from Folio highlights a particular trend of celebrities who have expanded their brands to include magazines “So why should [television host] turn to print, and not digital media? Because it seems a business […]
“The role of the reporter is changing, as are the economics of education,” observes the Columbia Journalism Review. In this story, the review asks this provocative question: “With this new calculus, does journalism school still have a place in our profession?” Three professionals weigh in: […]
Over half of businesses today use content marketing in some way. And that number is only going to grow, according to the latest survey conducted by The Manifest. The study traces the concepts roots back 300 years, when Benjamin Franklin used Poor Richard’s Almanack to […]
I recently came across this study extolling the virtues of print and paper in a digital world. Now I’m sure you have to take the results with a grain of salt, seeing that they come from a group called Two Sides, “a global initiative by […]
There’s a difference between audience and traffic. This piece from L2 Inc shows that there is a hunger for real news and information. Consumers are willing to pay for it too. Businesses that fail to understand the difference between audience and traffic are likely going […]
