I can’t wait to get back to the U.S. Open later this summer. In the interest of making a more emotional connection between players and their fans, the Womens Tennis Association just launched its campaign called “Strong is Beautiful.” From the Times’ story about the campaign:
“This is a global sport and this is about celebrating our next generation of stars,†said Stacey Allaster, chief executive of the W.T.A. She said the campaign aimed to convert “peripheral fans” who watch only a couple of major tournaments into diehards who follow the entire women’s tennis tour, which includes more than 50 events. Having players talk about their backgrounds, aspirations and drive will hook fans, Ms. Allaster said.”
