This is an interesting piece of information. It seems a new study has shown that the extra time people spend reading online cuts deeper into time devoted to reading books than it does periodicals. This runs counter to conventional wisdom. Working in magazines, I see that as a good sign, I suppose. According to Jupiter Research, 31 percent of adult Web readers read magazines less frequently, while 37 percent of respondents reported reading books less frequently. The best news for magazine editors from this New York Times report is this: “Internet users may read magazine content online, but were less likely to give up buying hard copies entirely.”
