Magazines still find their mark, particularly those created for clients to meet their specific marketing needs. Interesting data from the MPA Custom Publishing Council: “Total custom publishing spending, including production, personnel and distribution was $45.8 billion in 2005, representing a 29 percent increase from last year. U.S. companies are now spending upwards of 25 percent of their marketing budgets on custom publishing, for an average of more than $700,000 per company, per year. About 24 percent of custom publishing spending is spent on magazines.”
