Big Media Blues

Big Media Blues

This week’s Economist features an interesting article regarding big media’s struggle to maintain ground in today’s multi-media environment. "Any media business has two products to sell: its content (to readers and viewers); and its audience (to advertisers). The task for old media is first to protect its advertising revenues by amassing audiences online and, second, to offset their viewers’ intolerance of mass-advertising by making them pay more for content—which they are increasingly willing to do."