Battle for Magazine Readers' Attention

Battle for Magazine Readers' Attention

Folio published an interesting infographic this past summer that highlights some of the efforts magazine publishers are making to attract and keep reader attention. A couple of interesting stats show that longform writing can still attract readers when it is good:

* 3.4 million, number of minutes of combined reading time garnered over a 24-hour period by GQ Style’s 6,000-word profile of Brad Pitt.

* 2, consecutive single-day traffic records for set by Alex Tizon’s June cover story, “My Family’s Slave”

A couple extra stats caught my eye:

* 9 months, lifetime of Conde Nast’s from launch to shutdown

* 37%, share of marketers who will plan to add messaging apps as a distribution channel in the next year