Print is very much alive, writes Clare McDermott at the Content Markting Institute blog. And she highlights nine brands that use magazines as a central piece to their marketing initiatives.
“While marketers flood new digital channels and explore the latest amplification strategies,” she writes, “a number of companies continue to invest in the “traditional†media of print to reach their customers.” While print distribution isn’t utilized by many brands, CMI research shows that those marketers that do feel it is the most important part of their brand strategy.
McDermott showcases nine brands that utilize magazines, including TDAmeritrade, Harley Davidson, Walmart and Allianz SE.
