“Most marketers no longer need convincing that content marketing is the key strategy to engage customers,” writes Carlos Hidalgo in the October issue of Chief Content Officer. “But too many organizations try to juice returns by generating more content through more channels at faster speeds. Such an approach is doomed to fail.”
Why do they do it? It’s the technology, writes Hidalgo, and the increasing number of options: cloud-based platforms, dynamic web pages, a wealth of social media channels and countless other innovations aim to help marketers automate processes and scale their efforts. Just push another button, and better and better tools will make marketing magic happen.”
Hildalgo outlines a plan for developing a real buyer-centric content marketing strategy. I would recommend all marketers read his story. “The key question is not how fast, how easily or how much marketers are able to disseminate; instead, you must ask what kind of content will best connect your brand with your buyers and customers.”
