I like this post at All Things IC. Rachel Miller shows how storytelling has affected three companies. In particular she highlights how sharing human stories at Nationwide UK led them to turn something as boring as pensions into an effecitve communication that led to more people signing up for greater contributions. By using an honest approach, with a bit of humor, the difference was huge, she writes. “It was just 10 percent of employees signed up to make additional contributions and now there are 83 percent of employees now paying in extra contributions to their pensions.”
Here is the video that made the difference:
