I am going to be speaking in Minneapolis at the Magazine Writers Festival on Saturday, May 13. The event is packed with useful breakout sessions and seminars. I am joining a distinguished panel to discuss the opportunities for writers and editors in custom magazine publishing.
According to a recently issued report, custom publishing is growing at a rate faster than traditional media. Linda Zebian writes in Folio, about the report, issued by the Custom Publishing Council, is called “Characteristics Study: A Look at the Volume and Type of Custom Publications in America.” The report found “that in the past year, custom publishing spending is up with more than 125,000 custom publications produced in the U.S., a seven percent increase over 2005.
Some statistics from the report in Folio: “In 2005, magazines became the most common publication format, beating out newsletters for the first time since 1999, and in 2006, magazines accounted for 41 percent of the market share, a slight increase from 2005, while newsletters dropped to 35 percent of total market share. Online publications rose slightly from 15 percent to 17 percent, a fairly constant figure since 2000, while tabloids remained steady at 8 percent.”
