Does paper beat digital? What does neuroscience say?
An interesting post at Forbes says that paper still has its place in many cirlces. “Those marketers who have been looking forward to the day when print content is gone entirely may be surprised by the latest neuroscience research,” writes contributor Roger Dooley. “Rather than an all-digital world, it appears that a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.”
Here are some results from a study conducted by Temple University, which used fMRI brain scans to compare digital and paper:
