Working in magazines, and having just purchased my iPad, I was quick to download the new Wired multimedia magazine iPad app when it was available last week. I love it. It shows what’s possible when thinking beyond the page. It also sounds like they did some work with Adobe to create a companion program to InDesign (which many magazines use for their print publication layouts) in order to streamline the process of not only creating printed publcations but moving them to the iPad as well.
Here is what Wired Editor Chris Anderson had to say about the new iPad app (courtesy AppleInsider): “It has all of the visual impact of paper, enhanced by interactive elements like video and animated graphics,” he said. “We can offer you a history of Mars landings that lets you explore the red planet yourself. We can take you inside Trent Reznor’s recording studio and let you listen to snippets of his work in progress. And we can show you exactly how Pixar rafted each frame of its new movie, Toy Story 3.”