Specialized Specialty

Specialized Specialty

“If you’re a Subaru-driving face painter with a jones for Jane Austen, there’s a magazine — actually, three — for you. Bill Dawson of the Star Tribune put together this funny story on just how specific magazine titles can be.

Subiesport, Your guide to tuning and driving Subarus, Face Painting International and Jane Austen’s Regency World are geared to readers with highly specialized interests, writes Dawson. You also can subscribe to Bonsai Today, Atomic Ranch, Face Painting International and Gene Simmons Tongue. Even the Ford Focus has a magazine," says professor Samir Husni, a University of Mississippi professor and president of Magazine Consulting & Research.

According to Dawson’s story, about 450 magazines have been launched in just the first six months of this year. It seems that every niche is fillled with a publication. A couple of my favorites: Atomic Ranch, a magazine for those living in modest ranch homes; Elevated Living, "the livestyle magazine for those loving life at elevation"; and Ferrets, which believe it or not filled the place after Modern Ferrets ended a ten-year run. Gotta love the magazine world.