I love Apple’s latest holiday ad called “Share Your Gifts.” As the commentators from Ad Week say, the commercial shows that while sharing your work with the world is difficult, it is also vital. “According to the ad’s creators, research has shown that 7 out of 10 people feel they’re not creative or not living up to their creative potential,” writes Ad Week. “Will this ad help liberate more creatives from their own self-doubts and fears? Perhaps, but if nothing else, it will at least remind the viewers that creating without sharing is like buying a wonderful present—and then locking it away.”
