This is another post about custom publishing. Earlier this month, I wrote about how spending on custom work is on the rise. This post is from an interesting article in Folio magazine’s March 20 issue called, “The Clamor Over Custom”; it describes how custom magazine spending is at an all time high. The article calls it the “golden age of custom communications.” Here is an interesting paragraph.
“Consider that there are more copies of custom magazines distributed than everâ€”an estimated 34 billion, according to the Custom Publishing Council (CPC)â€”and that growth in custom is far outpacing growth in advertising overall. And consider that innovative new partnerships are being formed, such as the alliance between National Geographic and The Magazine Group, awards programs are booming, and membership in the CPC has soared, from 25 companies in 2002 to 87 today.”