A recent study conducted by McPheters and Company found that magazines are much better at reaching potential customers. As an advertising vehicle, magazines compete very well with television and the internet. As reported in this research brief from The Center for Media Research: “To find […]
Just last week, Rodale shut down its men’s lifestyle magazine Best Life. Many other publications have also folded in recent months. However, the general conclusion that you would reach from all of this recent news isn’t necessarily correct. From this story in Slate: “Yet the […]
Sticking to the same subject as my last post (quite a few days ago), Adam Engst writes here that Steve Jobs was incorrect to diss readers in general and the Kindle in particular. Adam goes one step further. How about an iPod reader? With all […]
I’m excited to share my latest project with readers. Among the magazine’s I edit at Greenspring Media Group is Meetings: Minnesota’s Hospitality Journal. On Friday, we launched our new Web site, which also includes a link to our magazine’s first podcast. You can listen to […]
Virgina Postrel has an interesting post regarding the role of magazines in a digital media age. She refers to another article written by Warren Ellis, who asks, “If your concept of a magazine is something designed in one-page bursts, or three pages that only carry […]
Those of you who read my blog on a regular basis have noticed that I haven’t posted in some time. It’s been a busy few weeks, at work and at home. I promise to be better in the future. I came across this discussion about […]
I am going to be speaking in Minneapolis at the Magazine Writers Festival on Saturday, May 13. The event is packed with useful breakout sessions and seminars. I am joining a distinguished panel to discuss the opportunities for writers and editors in custom magazine publishing. […]
I ran across this list from Good, who chose the 51 magazines that are the “Smartest, Prettiest, Coolest, Funniest, Most Influential, Most Necessary, Most Important, Most Essential, etc.” In the introduction to the list, Graydon Carter writes “a magazine—like the smart, charming gazette you hold […]
Magazines still find their mark, particularly those created for clients to meet their specific marketing needs. Interesting data from the MPA Custom Publishing Council: “Total custom publishing spending, including production, personnel and distribution was $45.8 billion in 2005, representing a 29 percent increase from last […]
Are blogs’ 15 minutes finally coming to an end? London’s Financial Times features a story looking at the rise (and possible fall?) of bloging’s popularity. “At the close of 2002, there were some 15,000 blogs,” writes the Times’ Trevor Butterworth. “By 2005, 56 new blogs […]