I like this post at All Things IC. Rachel Miller shows how storytelling has affected three companies. In particular she highlights how sharing human stories at Nationwide UK led them to turn something as boring as pensions into an effecitve communication that led to more […]

"To break through the clutter, brands need to tell remarkable stories that are worth listening to ... and they are becoming the media in the process."

Building brands is about telling stories. And the best story about telling stories is produced by the Content Marketing Institute. It’s called The Story of Content: Rise of the New Marketing. “To break through the clutter, brands need to tell remarkable stories that are worth […]

Journalists will relate to Jacob Silverman’s “confession” in The Baffler about being a writer of sponsored content: The Rest is Advertising. “In case you haven’t heard, journalism is now in perpetual crisis, and conditions are increasingly surreal” he writes. “The fate of the controversialists at […]

Should journalism worry about content marketing? That’s the question posed by the in-depth cover story in the Nov/Dec issue of the Columbia Journalism Review: Wolf at the Door. Author Michael Meyer examines the content marketing efforts being conducted on behalf of many well-known consumer brands […]

A quick study conducted by Chartbeat reveals an ongoing concern about sponsored content: Readers aren’t quite sure whether they trust it. According to their data collected earlier this summer, only 24 percent of readers scroll through online sponsored content, compared to 71 percent of readers […]

Type is power. So says Ben Barrett-Forrest in this delightful stop action short on the history of typography (It uses 2,454 photographs, 291 letters, and took 140 hours to create the resulting five-minute film.) The Atlantic interviews the designer about his inspiration for the film […]