Print is very much alive, writes Clare McDermott at the Content Markting Institute blog. And she highlights nine brands that use magazines as a central piece to their marketing initiatives. “While marketers flood new digital channels and explore the latest amplification strategies,” she writes, “a […]
Tablet has an interesting story written by a “struggling writer” who attends a content marketing conference in Boston. “The future of media is here,” writes Sean Cooper, “and I was there. “The S.W. is here because the roaring fire that was 20th-century nonfiction magazine literature […]
Branded content can take various forms. In this case the medium is actually a barn. When I took this photo earlier this fall, I wasn’t quite sure what it was but I loved the sentiment. Clear and eye-catching, the message finds its mark as drivers […]
I love this quote from Content Standard’s story: Why Brand Storytelling is the New Marketing: an Interview with Robert McKee: “The way to persuade the buyer is to get their attention with a story, and that is very difficult in this day and age of […]
Enjoy this great video from Maria at Brian Pickings called Wisdom in the Age of Information and the Age of Storytelling. In it she explores a subject near to her heart: “the question of how we can cultivate true wisdom in the age of information […]
I like this post at All Things IC. Rachel Miller shows how storytelling has affected three companies. In particular she highlights how sharing human stories at Nationwide UK led them to turn something as boring as pensions into an effecitve communication that led to more […]
"To break through the clutter, brands need to tell remarkable stories that are worth listening to ... and they are becoming the media in the process."
Building brands is about telling stories. And the best story about telling stories is produced by the Content Marketing Institute. It’s called The Story of Content: Rise of the New Marketing. “To break through the clutter, brands need to tell remarkable stories that are worth […]
Journalists will relate to Jacob Silverman’s “confession” in The Baffler about being a writer of sponsored content: The Rest is Advertising. “In case you haven’t heard, journalism is now in perpetual crisis, and conditions are increasingly surreal” he writes. “The fate of the controversialists at […]
“Most marketers no longer need convincing that content marketing is the key strategy to engage customers,” writes Carlos Hidalgo in the October issue of Chief Content Officer. “But too many organizations try to juice returns by generating more content through more channels at faster speeds. […]
Love magazines? Like to see your life’s experiences in their pages every month? This recent article about a new app called Recently captured my attention. It’s simple. For a simple monthly fee of $8.99, you can upload a set of your recent photos and have […]