Sophia Stewart cites Joan Didion’s famous 1979 line from “The White Album” in her recent book review for The Atlantic: “We tell ourselves stories in order to live.” As such we look for the familiar halmarks of storytelling, writes Stewart: clearly defined heroes and villains, […]
Poynter has a good story that looks at how REI transitioned from using a traditional catalog to publishing a magazine called Uncommon Path. As the article points out, this “uncommon path” of producing a magazine may actually becoming more common as corporate marketers continue to […]
Retailers and brands are finding new value in an “old” medium. Kayleigh Barber has an interesting look at the value of print in Folio. Magazines cast a wider net for new audience and build deeper relationships with their readers, she writes. Brands such as Callaway […]
I think this is a great piece of content marketing by Birkenstock. On their site, Birkenstock has included profile videos of unique personalities, who happen to enjoy the brand’s footwear. It humanizes the brand and makes that connection with the consumer. Here is a favorite: Professor […]
"Marketers are still struggling to generate and to prove sales results in an increasingly omnichannel world."
What’s the common quip about advertising and marketing? “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” To tell you how long troubles of measuring marketing’s ROI have been around, that quote has been attributed to John Wanamaker (1838-1922) […]
Print still has its place in today’s media marketplace. This recent story from Folio highlights a particular trend of celebrities who have expanded their brands to include magazines “So why should [television host] turn to print, and not digital media? Because it seems a business […]
Over half of businesses today use content marketing in some way. And that number is only going to grow, according to the latest survey conducted by The Manifest. The study traces the concepts roots back 300 years, when Benjamin Franklin used Poor Richard’s Almanack to […]
There’s a difference between audience and traffic. This piece from L2 Inc shows that there is a hunger for real news and information. Consumers are willing to pay for it too. Businesses that fail to understand the difference between audience and traffic are likely going […]
If you are interested in the future of the state of journalism and media, as I am, check out this interesting story: Can Tech Startups Do Journalism? The story examines three titles–MEL, Real Life, and Van Winkle’s–and asks whether these models could be representative of […]
Does paper beat digital? What does neuroscience say? An interesting post at Forbes says that paper still has its place in many cirlces. “Those marketers who have been looking forward to the day when print content is gone entirely may be surprised by the latest […]