"Marketers are still struggling to generate and to prove sales results in an increasingly omnichannel world."
- Eric Solomon, SVP Nielsen

What’s the common quip about advertising and marketing? “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” To tell you how long troubles of measuring marketing’s ROI have been around, that quote has been attributed to John Wanamaker (1838-1922) […]

There’s a difference between audience and traffic. This piece from L2 Inc shows that there is a hunger for real news and information. Consumers are willing to pay for it too. Businesses that fail to understand the difference between audience and traffic are likely going […]

Print is very much alive, writes Clare McDermott at the Content Markting Institute blog. And she highlights nine brands that use magazines as a central piece to their marketing initiatives. “While marketers flood new digital channels and explore the latest amplification strategies,” she writes, “a […]

Tablet has an interesting story written by a “struggling writer” who attends a content marketing conference in Boston. “The future of media is here,” writes Sean Cooper, “and I was there. “The S.W. is here because the roaring fire that was 20th-century nonfiction magazine literature […]

I love this quote from Content Standard’s story: Why Brand Storytelling is the New Marketing: an Interview with Robert McKee: “The way to persuade the buyer is to get their attention with a story, and that is very difficult in this day and age of […]