Retailers and brands are finding new value in an “old” medium. Kayleigh Barber has an interesting look at the value of print in Folio. Magazines cast a wider net for new audience and build deeper relationships with their readers, she writes. Brands such as Callaway […]

I think this is a great piece of content marketing by Birkenstock. On their site, Birkenstock has included profile videos of unique personalities, who happen to enjoy the brand’s footwear. It humanizes the brand and makes that connection with the consumer. Here is a favorite: Professor […]

"Marketers are still struggling to generate and to prove sales results in an increasingly omnichannel world."
- Eric Solomon, SVP Nielsen

What’s the common quip about advertising and marketing? “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” To tell you how long troubles of measuring marketing’s ROI have been around, that quote has been attributed to John Wanamaker (1838-1922) […]

There’s a difference between audience and traffic. This piece from L2 Inc shows that there is a hunger for real news and information. Consumers are willing to pay for it too. Businesses that fail to understand the difference between audience and traffic are likely going […]

Print is very much alive, writes Clare McDermott at the Content Markting Institute blog. And she highlights nine brands that use magazines as a central piece to their marketing initiatives. “While marketers flood new digital channels and explore the latest amplification strategies,” she writes, “a […]

Tablet has an interesting story written by a “struggling writer” who attends a content marketing conference in Boston. “The future of media is here,” writes Sean Cooper, “and I was there. “The S.W. is here because the roaring fire that was 20th-century nonfiction magazine literature […]