"Marketers are still struggling to generate and to prove sales results in an increasingly omnichannel world."
- Eric Solomon, SVP Nielsen

What’s the common quip about advertising and marketing? “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” To tell you how long troubles of measuring marketing’s ROI have been around, that quote has been attributed to John Wanamaker (1838-1922) […]

Harvard professor and experimental psychologist Steven Pinker has been a favorite author of mine ever since I read his wonderful book The Blank Slate, which looks at our views of human nature, and how misconceptions can distort our understanding of violence, politics and justice. His new […]