What’s the common quip about advertising and marketing? “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” To tell you how long troubles of measuring marketing’s ROI have been around, that quote has been attributed to John Wanamaker (1838-1922) […]
"Marketers are still struggling to generate and to prove sales results in an increasingly omnichannel world."
The Public and Its Problems by John Dewey From Amazon’s description: “A classic in social and political philosophy. In his characteristic and provocative dialectic style, John Dewey clarifies the meaning and implications of such concepts as “the public,” “the state,” “government,” and “political democracy”; distinguishes […]
Harvard professor and experimental psychologist Steven Pinker has been a favorite author of mine ever since I read his wonderful book The Blank Slate, which looks at our views of human nature, and how misconceptions can distort our understanding of violence, politics and justice. His new […]