What’s the common quip about advertising and marketing? “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” To tell you how long troubles of measuring marketing’s ROI have been around, that quote has been attributed to John Wanamaker (1838-1922) […]
Results from the 2017 Gallup/Knight Foundation Survey on Trust, Media and Democracy have just been released. The results show that technology had made it easier for Americans to connect with each other and to find information, but those advances also present both “challenges and opportunities […]
The holiday season is that time of year when the lists of the year’s best books begin to appear. The New York Times just published its annual list of the 100 notable books of the year. Looking for holiday gifts, or just a good read […]
There is a really interesting story in The New Republic about writers, literary magazines and the CIA. Patrick Iber writes about the history of the CIA’s attempt to impact culture and ideas. It’s fascinating literary history> “Today’s intellectuals approach their labors in a very different […]
Building brands is about telling stories. And the best story about telling stories is produced by the Content Marketing Institute. It’s called The Story of Content: Rise of the New Marketing. “To break through the clutter, brands need to tell remarkable stories that are worth […]
