VIV Mag on the iPad

VIV Mag on the iPad

Who says a digital magazine has to look like a printed magazine at all? Even before the much anticipated Apple iPad even hits consumers hands media companies have been hard a work adapting their magazines, newspapers and books for digital distribution. But why does the digital version need to look like a printed page at all. Here is another demo of a magazine put to iPad (courtesy Apple Insider). I think it looks absolutely amazing, but as one reviewer recently asked: Will these production values be maintained from month to month, or week to week, with each “issue.” I actually believe they will. It’s exciting. (Go here for a film on how they made the demo as well.)

VIV Mag Interactive Feature Spread – iPad Demo from Alexx Henry on Vimeo.