Quiet Computing

Quiet Computing

I am back in the blogging world again. It has been a couple of weeks since I posted a comment, and I feel like my blog has been neglected. But I do have a good reason: I recently purchased a new MacBook Pro. I loved it (still do), but it seems that I received one of the noisy ones. Maybe some of you have had the same experience? It seems that many of the first batch of MacBook Pro laptops had logic boards or processors that made an annoying high-pitch whine. At first, I thought it was the fan, or other natural noises computers make. Nope. Working in a quiet room, the whine had its way of getting under your skin. Long story short, while I had to wait a few weeks, Apple made it right and they replaced both my logic board and processor. (See if any other manufacturer will do that.) If I wasn’t a fan for life before I had this problem, I am now. I think this is the point of this blog post (aside from making excuses for no posts). I think problems offer companies the best of opportunities. Companies can use the situation to prove just how dedicated they are to their customers, and just how they differ from their competition (whether you are making computers, cars or, my profession, magazines). Instead of covering a problem up and acting like it isn’t there or acting like they never happen (they happen even to the best of companies, like Apple) use the mishap as a chance to show just how unique you are. That’s the end of my sermon – now go out and buy an Apple computer.

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