From many reports it seems that magazine advertising is down across nearly every category of periodical. Combine this will falling circulation revenues, many publishers are looking to ancillary products to boost the bottom line. Read about it in the New York Times. This Old House is selling it’s own brand of paint (the same company that makes Polo’s paint will make it for the magazine), while Parents magazine will introduce insect netting for baby carriages in the fall. Does this enhance the magazine’s image or dilute the brand?
