I think this is a great piece of content marketing by Birkenstock. On their site, Birkenstock has included profile videos of unique personalities, who happen to enjoy the brand’s footwear. It humanizes the brand and makes that connection with the consumer. Here is a favorite: Professor Thomas Südhof
Professor Thomas Südhof describes himself as a typical nerd. The native of Göttingen, Germany, has been a Nobel Laureate since 2013 and teaches at the Stanford University School of Medicine, south of San Francisco. He has lived here with his family for many years. We visited the “presumably only Waldorf student with a Nobel Prize” at his home. Südhof spoke with us about awards, fashion, and his meeting with Barack Obama – while wearing Birkenstocks, of course.