Folio published an interesting infographic this past summer that highlights some of the efforts magazine publishers are making to attract and keep reader attention. A couple of interesting stats show that longform writing can still attract readers when it is good:
* 3.4 million, number of minutes of combined reading time garnered over a 24-hour period by GQ Style’s 6,000-word profile of Brad Pitt.
* 2, consecutive single-day traffic records for TheAtlantic.com set by Alex Tizon’s June cover story, “My Family’s Slave”
A couple extra stats caught my eye:
* 9 months, lifetime of Conde Nast’s Style.com from launch to shutdown
* 37%, share of marketers who will plan to add messaging apps as a distribution channel in the next year